The For Marketing Project Management Training Programmes...

These five regions are based on the regions of Auckland (dark blue coloured segment), Waikato (black segment), Wellington (yellow segment), Canterbury (red segment), and Otago (light blue) (SANZAR, 2012). This segmentation assumes that all consumers in each area have similar needs, and is therefore best applied with another type of segmentation. †¢ Demographic Segmentation. Possible demographic segmentation of NZ for marketing project management training programmes might conventionally be by age, ethnicity, household composition, income or gender. However, a report by Otago University Lifestyles’ Research Group published last year proposes seven demographic segmentations based on the following lifestyles (University of Otago, n.d.): 1. Progressives represent 20% of the NZ population, are well educated, mainly female, community focused, and particularly concerned about environment and social issues. 2. Disengaged represent 15% of the NZ population, mainly middle-aged, have limited interest in social or political matters, and are willing to assume financial debt. 3. Young Pleasure-Seekers represent 13% of the NZ population, are mostly young and self-interested, focus on ownership possessions, and prefer digital media. 4. New Greens represent 8% of the NZ population, are very environmentally aware consumers, appreciate community, and personal well-being. 5. Success-Driven Extroverts represent 11% of the NZ population, are young, media savvy and educated, brandShow MoreRelatedWakewood Case Study1200 Words   |  5 PagesServicing International Dear Graham, I am pleased to submit this proposal of work to support Wakewood Servicing International in develop a change strategy and a roadmap to success of the customer service dept. with also the integration of the marketing and quality departments plus increased product revenues in the next 2 to 3 years. 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