Post Purchase Evaluation Process

Post bargain for Evaluation Process Carlie Higdon MAN105 March 9, 2013 Professor Dana Adams Consumer locating purchase evaluation is generally affected by pre purchase expectations, The consumer usually does some sort of look to compare prices and such before making a big purchase, a house or a car for example. And the evaluation is whether they are contented or not with what they bought. What is cognitive dissonance (mental discord) you may call for?According to (businessdictionary. com) cognitive dissonance means secernate of psychological tension arising from incompatibility among a persons attitudes, behavior, beliefs, and/or knowledge, or when a choice has to be do between equally attractive or obscene alternatives. It boils down to one of those Why did I steal that for? moments. Commonly known as Buyers remorse. Lets see as a personal experience of me having cognitive dissonance.I guess it would be the spear of the moment impulse buys. You know the block off they pu t buy the cash registers in stores. I end up getting a nap of that As Seen On TV things at Walmart. determination thing would have to be the Bark Off. Doesnt work, the dogs just barked at it. I threw it away. But, I was equal I could have used that money for something go bad that I could have actually used. Two products that posterior cause cognitive dissonance would be a house or a vehicle.Because if your not happy with your purchase that is two things that are hard to return key back and get your money back. Now how flock marketers and consumers reduce cognitive dissonance? One news COMMUNICATION. Just by the marketers talking to the public they ignore get a better idea of what the consumer wants and needs. References http//www. businessdictionary. com/ explanation/cognitive-dissonance. htmlixzz2NCPjUHpu